The user interface is easy for all users - from managers who can use it in an intuitive way, through distributors / agents as well as end customers that want only relevant products displayed easily without any confusion or hassle! I am not sure about its pricing model but i think they should go ahead by offering different plans according to their target audience (eg 1-2 employees plan etc).
It allows us to provide our business partners like Amazon/Walmart with accurate info of SKUs which helps them serve better & faster than ever before.