Review on GRITION by Micky Lovett

Although GRITION's emphasis on outdoor footwear for women is commendable, their web store is deficient in a number of ways. The user interface is not designed with e-commerce best practices in mind, making it difficult for customers to locate particular products and complete transactions. The absence of product reviews on their website represents a lost chance to increase consumer confidence and increase product visibility. The shipping periods are longer than usual, and there have been complaints about orders getting lost or delayed. Last but not least, the customer support staff could be more helpful and responsive when responding to customer concerns. GRITION has potential, but to compete in the market today, they must spend in enhancing their e-commerce operations.