I like that it's easy for us as marketers to use this tool because of its simplicity in terms of creating content with our own unique branding style! It can be difficult at times if you're not familiar or comfortable using some features but once again - simple solutions are best when marketing online!! We've been able to create more relevant search engine friendly articles which helps drive traffic into my blog posts from Google searches by adding keywords we know people will want information about (such topics include SEO tips).