The ability it gives us in terms or insights into our traffic sources & channels which helps me understand what works best (and where I can improve) - so far no issues! We're using flowiq's tools primarily but we also use their API extensively too via Zapier integrations etc., It would have been great if they had an option like Google Analytics 360 does i think? Their support team are fantastic though :) Would love them continue adding new features/products over time rather than having everything at once when you first launch something out there!! Helping my business plan by understanding how much money each channel makes per month / week vs other similar businesses around town who offer similiar services etsp.