I like that you can track your sales in real time to see what's working or not! You are able compare apples-to-apples when it comes to bids for keywords/sites etc., which makes decision making very easy once everyone has access to all data across their account at any given moment (which we've been using since launch). The interface could be more intuitive - but otherwise there isn't anything really wrong about this platform either as far as functionality goes. We use Jaduji Ads Manager software by Digitas BidSmart so having ad management within our platform was key from day one.