I like that it is easy to use once you get used to how things work. It's not very intuitive at first but after some time using this product we were able to figure everything out without any help from support staff! There are so many features in here that sometimes they don't all show up when testing ads or campaigns - especially if there aren't enough impressions/views available yet to test them against. Sometimes it doesn't always pick up new campaign types quickly either. We've been working closely together since day one of our partnership as well as during implementation of this software. They have done an amazing job getting us set up properly within minutes and even helping me understand what was going wrong before sending someone over who could fix my issues right away instead of having to wait weeks until they had more resources online.