I am amazed at people who continue to wear cotton in hot weather. Human inertia knows no bounds. We live in the 21st century, but many people repeat, as a special mantra, "100% cotton". What's good about cotton in the heat? Nothing. Cotton absorbs sweat like a sponge and then dries unbearably long. Try washing a good synthetic and something made of cotton. In my experience, I get good synthetics out of the car almost dry, and a cotton T-shirt dries for at least half a day! As a result, you become even hotter. Cotton can be worn when you are not sweating, that is, sitting still. There is only one drawback of synthetics - it is very expensive. But there are exceptions, such as the Columbia Zero Rules T-shirt. A very good choice for hot weather for little money. There are no complaints about the workmanship. Well sewn, the material is very pleasant to the touch, it is a pleasure to wear. Columbia logo on the chest, this is where all external attributes end. Nice practical item. FIELD TESTS. Well, now about the main thing. This T-shirt features Omni-Freeze Zero technology. Its essence is that from the inside there are special blue rings, which are designed to provide an additional cooling effect. This is what the underside looks like. What is in practice? In practice, this is a good synthetic T-shirt, which perfectly removes moisture from the body, dries quickly and provides good comfort even in the most intense heat. There is no such suffocating state as in a cotton T-shirt soaked through. At the same time, I did not notice any particular cooling effect. I have a couple of T-shirts from the well-known brand Marmot, and so they provide the same comfort (maybe a little better, due to perforations under the arms) without any fancy words. In other words, marketing in its purest form. Another advantage is that the T-shirt is treated with antibacterial impregnation and is very resistant to odors. And this is very important, as you know, fast "smelling" is the trouble of all synthetic materials. I recommend to purchase.
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