The ease of use! I can easily create my screencast from anywhere without having to be at work or home computer (which really helps when traveling!). It's easy for clients/customers too - they don't have much experience creating their content so it makes things easier than if we were doing all this ourselves!! Nothing yet but will update once there is something :) We are using SC as part our solution towards providing training sessions online via video conference which has been very successful thus far. It's easy to use once it is set up correctly. The software can be confusing at first but after getting used to it everything works great. There are other options out there for video screencasting that may work better for some people. I am using this product as my main tool when making presentations or live webinars. This makes it easier than having someone else do it for me since they have to figure out how to get their computer setup correctly.