The ease of use for both staff member and customers alike as it makes life easy with no fuss or bother.
I have nothing to dislike about this product so far but if you do think there could be something better then please let me know! We are using ARM's system at my work place which has been very beneficial in providing quick access information without all our paper records being around anymore - we keep track of time cards/schedules etc easily now instead having to manually input them into spreadsheets every week.