I'm trying 2 times a day but now I'm working 1 time a day with solid results. I'll get better, I promise. I do it right after I get out of the shower when my tummy is still semi-wet and rub it in until it's super smooth and oily. If I remember, I do it right before bed or just randomly throughout the day when I get an itch. I haven't noticed any NEW stretch marks and those that were red and stretched have lost color and I can see them disappearing. I'm not sure if the picture really shows it. I actually looked in the mirror and thought "wow, these are really going away" and then after 23 weeks (3 weeks of use) took a picture and thought. Well, the picture ruined my little hope. But still, I'm going to be covering my belly with tattoos after this pregnancy, so there's something to look forward to. Hope this is helpful! Love the consistency, I feel like it really hydrates my stomach. Versus. Lotion that moisturizes for 4-10 minutes. The smell isn't bad, actually it doesn't bother me at all. To be honest I expected it to smell. I will continue to use and update this review! (if anything) or at least add a photo. I say if you are looking for a natural approach to stretch marks, buy it! I think this bottle will last me 4 months!
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