The platform has been highly effective at solving our customer analytics needs by helping us optimize for acquisition as well provide insight to ongoing retention efforts in both e-commerce sites but also non purchase funnel touch points like onboarding and lead capture events! We are currently looking forward building this capability out more with machine learning insights which they have made available now through an API integration option! This is one great tool that enables cross channel tracking from mobile apps down too individual product pages or landing page features within web browsers (eCommerce). The best feature is that it is very easy to use and has all the features you need for monitoring and optimizing your website or mobile app. It's also really cheap considering how much value it provides. I wish they had more templates and options when building my campaigns. We've been able to see what our customers are looking at on our site and where they stop. This has helped us improve our products and services.