The ease it takes for our team members who are not ad sales professionals to use this platform! I am one such person but yet i love how easy it makes my life as an account manager when using this product. There isn't anything bad about this program or its features at least from what we have seen thus far so no complaints here. We do get some questions regarding the user experience hence why reviews were requested because there was much confusion during initial set up which lead us to look into other platforms like Google AdWords etc. This has helped solve these problems since then.