I like how easy it is to integrate with Salesforce, you don't have to go through any complicated steps to set up your account. Also, it's pretty cheap for the amount of features that are included in the package. The only thing I dislike about this product is that it doesn't have enough flexibility when it comes to campaigns. It could be easier to create more complex campaigns that include multiple ad groups and targeting options. However, the platform is very intuitive and it's not difficult to use once you get used to it. ANU has helped us increase our lead conversion rates by a significant margin.