An interesting concept. I like interchangeable characters. It took some time to set it up, going through all the steps to create an account and connect it to Wi-Fi. The "creative" character is loaded from the application of your choice, ie stories and songs. At first my kids really enjoyed it, but they got a bit bored as the licensed character's stories were over 40 minutes long. Perhaps it would be better to listen to them in short fragments at some point in time to rule this out. They can also use it when playing with toys in their room or playroom. It is very easy to use for a child, you just put the character on and he starts playing, no need to press any extra buttons from them. The only real problem I see is that my daughter thinks the figures are toys and wants to carry them around and play with them. She finds it difficult to understand that they are not really toys to play with.
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