I like that they are very easy to use, have great customer service (they always answer my questions), their price is fair for what you get in return! They help me with social media marketing campaigns which helps us target our audience better than we were able before using them as well!! We also love how fast it takes once your campaign goes live because of all these features available at one place :) Nothing really bad about this software but maybe some people might not be familiarized enough yet or don't know exactly where everything can go so there's nothing much wrong here either :). Great product overall.