I like that they are able to pull in data from all over so we can see what our strengths/weaknesses are as far as content goes! It's very helpful for us since it helps guide how much time should be spent doing certain things vs others. The interface is not always easy to use or understand which sometimes makes me feel overwhelmed with having too many options at once! Also there isn't an option where one could just focus solely on social media posts without also creating other types of content (like blog articles). This has helped improve my knowledge about this type of platform.