The ease at which you can create your own tests for specific scenarios or business rules with this product as opposed to other products out there! I've been able use it since our implementation was complete so far but if we didn't have such great support from sales & tech staffs then i would be very hesitant about using any new tools/products - especially when they are more expensive than others available already!! We were looking into multiple different options before deciding upon genrocket because not many had integrated QA automation like ours did where testers could write automated scripts easily without needing additional training. This gave us another avenue towards achieving higher productivity levels within teams by allowing them greater autonomy over how each task gets handled rather than having one person running around doing everything manually all day every week etc..