It's easy for users to use it! You can upload your video content just like you would do through YouTube itself (or other social media platforms). The software also has many features that are useful when promoting businesses products/services. I don't have much criticism about this program so far; however if there was anything in particular then I will mention them here:- Easy uploading of videos- Multiple ways to share contents- Various options available under filters.- Can be integrated with almost all Social Media Platforms including Facebook,- Google+, Instagram-, Twitter etc.- Helps increase website traffic by displaying ads related to uploaded videos.- Also helps generate leads from various sources such as forums & Quora posts.