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Adtriba Review

1

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Very good

Revainrating 4 out of 5  
Rating 
4.0
Marketing, Attribution

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Description of Adtriba

Adtriba allows advertisers to track, control and optimize their marketing activities across all digital marketing channels through AI and user journey analysis. The solution tracks all cross-channel and cross-device user journey events, onsite and offsite, as well as TV ad and offline campaign data. Machine learning algorithms are being applied to process these user journey events to produce attribution models as well as actionable customer segments and insights to increase ROI.

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Type of review

Revainrating 4 out of 5

Overall great platform, just has room of improvement

As an agency we were able to use our own in house product or create campaigns for other clients without having full access into client's account (which is important when you're using someone else's products). We could set up automated rules that would run at scheduled intervals which was useful because I didn't have to be constantly checking my email every 5 minutes! Sometimes it wasn’t clear how/where to send out emails so this caused some confusion but once things started working they worked…

Pros
  • Very easy way make ad hoc changes.
  • Easy enough process
  • Great support team available 24 hours 7 days per week