The most helpful aspect of this software is it's easy interface for creating campaigns that can be easily tailored or created from scratch with other tools as well (such as Slack).
It also has an API which allows integration into third-party platforms such as Hubspot/Salesforce etc., however we've found ourselves having problems integrating these two together when trying to create integrations between them - so maybe look at using their native APIs if possible? We are solving our cybersecurity