The ease to deploy our client's content across multiple platforms (web/mobile). We are able to easily manage all aspects from licensing through distribution with one platform. It is not as easy to use for new users who have never used an ecommerce system before or those that do not know how to navigate it well enough.
There should be more tutorials available online so people can get their feet wet without having to pay someone else millions of dollars just to learn what they need to know! Easy