I've always been a Michelin fan and didn't want to switch brands but Michelin don't make a similar tread pattern for my truck. A friend who KNOWS and sells tires pointed this out to me. I bought them (I have 20" rims on my Ram) and have been very pleasantly surprised so far. They handle like a Michelin (clear handling), they handle just as well in the rain as a Michelin, they have very little Road noise. , they have the same long mileage warranty, they cost MUCH less, and they handle the dirt I