I like how easy it is for me as an amateur graphic designer, to be able to make changes quickly without having much knowledge of design software or even Photoshop! It's very intuitive which makes designing logo templates super fast once you get used to using all its features.
The only downside so far has been that there isn't any way currently (aside from paying) to have multiple versions in one template file with different color schemes/sizes etc., but this could just take some time gettingβ¦