I like that it's easy to use, has great customer support with real people who are always willing/able help you out! The UI is not as intuitive or user friendly when compared side by other more expensive softwares such us Xara Designer Pro which allows me much faster editing of my designs than neontoo does (even though this may be due in part because i'm used too). Also their price point isn't all THAT competitive either if we compare them against similar products from competitors companiesβ¦