nuevoMailer is a self-hosted email marketing software that enables you to manage subscribers and mailing lists, design rich personalized newsletters, send email campaigns, view and analyze real time reports and follow-up with triggers and autoresponders. A complete solution for email marketing, newsletter and mailing list management.
The best feature of Nuezovo Mailing List was its ability create custom segments in my database which helped me target different groups or subgroups as per their interest/needs through various emails over multiple platforms (mobile app etc.). I also like how easy it could be integrated into CRM systems such as Salesforce so they can see who has opened them up from mobile devices too if needed! It took some getting used but once we did get there were no issues at all using this tool - very simple
Pros
Easy integration with sales force
Email tracking is great for ROI analysis purposes.
Segmentation options within your own DB makes targeting much easier than traditional marketo software