I like that you can quickly see where the data is coming from in each channel and can then drill down to more granular results. You can also see how the data is trending over time. I haven't had the most success using this tool in my company, but as a stand-alone tool it was quite helpful and saved the company a lot of time. If you are looking for a single tool to manage marketing and sales data, this is the best. You can see all the information easily and then drill down to get specificβ¦