The best part about this tool it that you can use multiple domains with one account, which makes for some pretty long URLs.
I've used other services like bitly before but they all end up having to have your own domain or you're stuck waiting until someone else gets around to creating one for you. This isn't a problem with Shortswitch because there are so many different options available.
You can create custom domains, redirects, etc., as well! It's just very easy for people who don't know how