The ability to do basic analytics, for example page load time over mobile/desktop etc in easy ways! If I could suggest improvements would be more reporting options - e-commerce reports not available yet (as of this writing). So many features but still missing some crucial ones from our perspective as customers which we need now or soon are:- Reporting dashboard with detailed analytic results.- Reports including data about traffic sources like bots,- A better user interface overall so easierβ¦