Smonik's Data Management Services allow users to configure the automated retrieval and transformation of data from targeted sources, such as other databases, FTP sites, Message Queues, Web Services, Email etc. - completely eliminating the need for an organization to manually extract and transform data from files. Files can be scheduled to retrieve data using an automated schedule or on-demand.
I like that this program is easy enough anyone with basic knowledge could use it without much training needed. It has all you would expect out of any modern CRM system including email marketing automation/list segmentation capabilities which are very powerful features in themselves! The support team at Salesforce was quick to respond when we had questions about our implementation process but they were also incredibly responsive during testing once implemented (we ran into some issues).
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Pros
Also good because there isnβt too steep learning curve required before using effectively compared other CRMs such Microsoft Dynamics AX