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TheViewPoint Review

2

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Very good

Revainrating 4 out of 5  
Rating 
4.0
Digital Advertising, Publisher Ad Management

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Description of TheViewPoint

TheViewPoint is an innovative video ad monetization platform for CTV/OTT publishers and broadcasters. It is designed to provide every ad tech player looking to monetize video inventory with a transparent demand chain and higher margins. TheViewPoint enables content owners to manage direct deals with demand partners. A wide set of tools developed specifically for the connected TV environment allows publishers to effectively upscale their business.

Reviews

Global ratings 2
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Type of review

Revainrating 4 out of 5

Very powerful tool for tracking and optimizing advertising

I like that we can see exactly what our ads are doing in terms of views, CTRs, etc. We also have great reporting capabilities so it's easy to track all aspects of each campaign. There isn't much to dislike about this product but if you're not familiar with DSP technology there may be some things here or there that could seem confusing at first glance. However once you get used to how everything works together, it becomes very intuitive! Our sales team has been able to focus more time on…

Pros
  • Great customer service
  • Easy to use interface (very user friendly)
  • Reporting is fantastic gives me insight into every aspect my ad performance.
  • Integration across multiple platforms such as Facebook & Google Adwords makes for an extremely seamless experience when managing your advertising efforts.
Cons
  • Haven’t had any problems

Revainrating 4 out of 5

Great for quick and simple payments with ease of use

I like that we can create our own creative, upload it directly into VPAID, then get paid immediately! What's not so great about them? Not much at all actually but one thing i do wish was easier access - sometimes when you try logging in or loading your account info there are errors- this makes tracking orders really difficult if they dont resolve quickly enough (and no support from customer service either). Creating branded spots using custom creatives has never been easy before now- thanks to…

Pros
  • I like the customer service and support that the VPAID team has been great
Cons
  • I have to get it from the customer support team, and it's a difficult and time consuming thing to do