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Trialfire Review

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Excellent

Revainrating 5 out of 5  
Rating 
5.0
Marketing, Attribution

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Description of Trialfire

Trialfire is a leading multi-touch attribution platform that addresses the challenges of digital marketing in today's complex environment. The only solution to employ complete path-to-purchase attribution using collaborative game theory, Trialfire empowers marketers to invest the right levels of spend in the right mix of channels to drive optimal results. Founded in 2013, Trialfire is headquartered in Toronto. For more information visit www.trialfire.com

Reviews

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Type of review

Revainrating 5 out of 5

Best in class marketing automation tool that is super user friendly

As an agency we have been working with triallfire for about 6 months now as part our channel program management workflows (for clients). We actually just started this month but I can say already its one best thing ever! It has really helped us organize campaigns by segmenting them into buckets which helps make future plans easier than before so it saves time too!! Super easy setup process compared even other tools like Marketo or Hubspot where you need multiple configuration steps when setting

Pros
  • Ease to use, user friendly interface
  • Segment capabilities along well defined campaign structure makes life simple while creating journeys.
  • Drilldown feature is excellent especially after seeing how Google Analytics does drill downs within GA web console easily :)
Cons
  • So-so