Pros
- Intuitive, simple UI /UXGreat analyticsEasy workflowsIntegrations into all popular CMSes (WordPress)Supports multi channel attribution reportingMulti ad supportVery little learning curve when startingNew users get up & running quickly within 10 minutesReliability / stabilityMaintenance updates available easily
Cons
- Video editor looks datedNo integration optionsOther products from YouTube or Facebook