The software is easy to use - has everything I need for my business right there for me! Can see if it's safe or not with confidence with the safety button, can quickly search terms used by customers/clients when searching online. When an idea occurs that could be worth pursuing, I write down all of those ideas in one place so they are easily retrievable should time prove otherwise later (e.g., if this particular client only wants something else). With that said, we would love nothing more thanโฆ