It has helped me organise my thoughts in an easy to follow manner by visualising them as diagrams of inter-related ideas/concepts which I can then edit or add more detail / information if required later down track - this is very helpful when you have many concepts that need organising (eg project plans). The user interface could be made easier for non tech savvy users but it's still quite intuitive once familiar with how everything works etc; there are some quirks here & ampandthere about so