The Wella Midway Couture Demi Plus Color is a great option for anyone looking to add a pop of color to their hair without causing damage... The demi-permanent formula is gentle yet effective, leaving hair with a beautiful, natural-looking shine. The color is long-lasting and vibrant, and the application process is easy to follow. The only con to this product is that the COLOR may not be as opaque as some may prefer. Overall, a great choice for anyone wanting to enhance their beauty with a bold hSee full review