If there's one thing you should know about flash photography, it's that you need good light modifiers. And, generally speaking, bigger is better. The bigger the light source, the softer the light, which leads to nice, beautiful images with soft, flattering shadows. (Of course, for artistic purposes, you may prefer a harsher light. But that's a different story.)This is about as big as it gets! Anyway, I couldn't fit anything bigger in my basement studio, which only has a 7' ceiling. It is awesomeSee full review