When I tried this product for the first time I was blown away by its ability to keep my drinks cold for hours. As a sports and outdoors enthusiast, having beverages at the ready is a must for any tailgating EXPERIENCE, and the insulated design of this product did not disappoint. The Tennessee Titans design is a great bonus for football season. however, the size may be too bulky for backpacking trips. Overall, a must-have for any game day setup!See full review