I bought a can of this hairspray from my stylist and have been hooked ever since. I'm 53, so I grew up with a mother who used the first brands of sticky, stinky sprays. I eventually settled on Aussie for the smell, but always HATED the buildup of that and most other hairsprays. Aluram does what it advertises.FLEXIBLE hold and can be layered if you DO want a stiffer hold. I wish it weren't $22 bucks a can but it does last awhile. Also, this brand is cruelty free, sulfate free, gluten free, and phSee full review