What is conversion rate optimization software?

Conversion rate optimization software refers to a set of tools and applications designed to help businesses improve their website's conversion rates. This software typically offers features such as A/B testing, user behavior tracking, heatmaps, and analytics to identify areas of improvement and test different strategies to increase conversions.

How does conversion rate optimization software work?

Conversion rate optimization software works by collecting data on user interactions and behavior on a website. This data is then analyzed to identify potential areas of improvement. The software allows businesses to create and run experiments, such as A/B tests, to test different design elements, content variations, and user flows. The results of these experiments provide insights into which changes have the most significant impact on conversion rates.

What are the benefits of using conversion rate optimization software?

Using conversion rate optimization software offers several benefits to businesses. It helps in identifying bottlenecks and obstacles in the conversion funnel, enabling businesses to make data-driven decisions to overcome these barriers. It allows for continuous testing and optimization, leading to improved user experience and increased conversions. Additionally, conversion rate optimization software provides valuable insights into customer behavior and preferences, aiding in the development of targeted marketing strategies.

What features should I look for in conversion rate optimization software?

When evaluating conversion rate optimization software, there are several key features to consider. Look for software that offers A/B testing capabilities, as this allows you to test different variations of your website or landing pages. Heatmap functionality is also essential, as it provides visual representations of user interactions and helps identify areas of high or low engagement. User behavior tracking, funnel analysis, and integration with analytics tools are other valuable features to look for.

Conversion Rate Optimization

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SiteSpect

6 Review

SiteSpect is the leading A/B testing and optimization platform that enables growing businesses to test changes to their website, mobile experience, and other digital properties. SiteSpect enables you to test and personalize across the entire customer experience, from client-side look and feel to server-side functionality, engaging your website visitors…

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Crazy Egg

6 Review

Since 2005, Crazy Egg has helped hundreds of thousands of website owners pay attention to every website visitor, so they can get the most out of every website visit. With access to 5 different types of heatmaps, a visitor recordings/session replay tool, A/B testing, AND surveys, you have the complete package to transform your business by improving your…

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NotifyVisitors

6 Review

NotifyVisitors is an engagement and retention application that provides a cross-device customer involvement for various business sectors using mediums such as Web Push & Push Notification, Progressive Web App, In-App & Web Banners, and Surveys. It uses precise analytics to communicate with the right customers with real-time engagement.

Checkbot

6 Review

Checkbot for Chrome can test that your site follows 50+ SEO, speed and security web best practices.

UseItBetter

6 Review

What if you could combine a Tag Manager with Analytics? Instead of tagging what to track, you could track when and for whom to add tags, and with what effect.

Convert Experiences

6 Review

Optimize for more steady growth, better customer experiences, and higher revenue. Convert Experiences is an easy to use, flicker-free A/B testing & personalization tool that’s been used on 5000+ websites by top brands like Sony, Unicef & Jabra. The people behind Convert understand exactly why you are looking to replace your existing testing solution…

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ChangeAgain

6 Review

Change Again is A/B testing tool for web-sites

Zeemetric

6 Review

Zeemetric helps you watch customer journeys, understand user behavior and web analytics without drowning you in jumbling numbers, jargons and complex visualizations.

Bound

6 Review

Bound is an audience profiling, segmentation, and personalization solution. The platform delivers powerful insights by combining data on known and anonymous audience, leveraging over 30 data partners including LinkedIn and Bombora. Combined, the platform and personalization experts empower marketers to build advanced segments and deliver personalized…

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Intellimize

6 Review

Intellimize intelligently optimizes each buyer's path to drive more revenue, more customers, or more leads to sales from websites and landing pages. Using machine learning, our unique solution enables experimentation and personalization at an unparalleled scale. On average, our customers achieve 46% lift. We work with great B2B and B2C companies like…

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ExitIntel

6 Review

ExitIntel is a full service marketing software that specializes in boosting sales conversions for the e-commerce industry.

Prayas Analytics

6 Review

Prayas Analytics provides A/B Testing solutions for brick and mortar businesses to test their stores.

Zoomlean

6 Review

ZoomLean is the all-in-one web enhancement suite. This platform features includes Email campaigning, Ad Retargeting, Content Discovery, Live Chat and Support Tools, Site Analytics & much more.

Attention Insight

6 Review

Maximize advertising campaign results and design performance with pre-launch analytics. Attention Insight - predictive heatmaps generated by AI enables you to make user-centric, data-driven decisions about your designs, without the labor-heavy process of data collection.

Apache SensSoft

6 Review

Apache SensSoft is a line of products that provides components needed for tracking, analyzing and visualizing user event data.

ExtraWatch

6 Review

ExtraWatch is a website analytics tool that tracks website visitors in real time and monitors users interactions with the website.

userTrack

6 Review

Self-hosted website analytics and behavior analysis platform.

Sunny Landing Pages

6 Review

Landing page toolkit for small & medium businesses. 100+ templates. Drag & drop editor. Advanced visitor data. WordPress and email integrations. Supercharged design, publishing, integration and analytics tools for marketers

AWeber

6 Review

AWeber is a market leader of small business email marketing software. Founded in 1998, AWeber has over 20 years of proven success helping more than one million customers around the world reliably connect with their prospects and customers through powerfully-simple email marketing software. Along with its award-winning 24/7 US-based customer support…

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UserReplay

6 Review

UserReplay's Digital Experience Platform reveals the true picture of your customer's online and app experience to help teams remove conversion obstacles, boost sales and increase loyalty. It helps digital teams move beyond the WHAT of standard analytics to understand the WHY, by providing real-time insights that pinpoint and quantify customer…

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