I started to use HBTC since 2019, and it is very user friendly, I do like the professional GUI. I tried many different exchanges but I like this one most. Besides, their customer services is very responsive. Recently, they renewed the token metrics of HBC (their platform token), which is very good investment asset imo.
It also has different product lines, such as spot trading, contract trading, staking and so on. Their liquidity is also very good. I think they have also built their own HBTC Chain, which provides support cross chain custodian services. This makes everything transparent so that you know your asset is safe there. I will continue to use it for trading crypto!