Review on AdEx by Adejoh Samuel
The best platform for online publishers.
In my own view, I see this project has a solution for several problems surrounding the online advertising industry, The project was launched back in August 2017. Since the project was launched it has been a decentralized advertising platform making advertisers work more easy and efficiently
The project respect user's privacy, connects the user to publishers directly and it's also more transparent and more efficient for both advertisers and publishers. The AdEx is available for all internet browsers and has a heavy focus on media, entertainment and gaming industry
In general, the project has helped alot by improving it's use and was originally built on the ethereum blockchain, the platform offers an online advertising solution that connects advertisers and publishers directly to negotiate advertising prices without any interruption or expenses of a third party intermediary
The project is also looking to create solutions for internet user by providing a platform that it's a management for their personal data and privacy. The project brings full transparency to digital advertising, reduces fraud and protect end users privacy
Conclusion, if we continue to use this project I believe that within few years it will become a global one and their mission is to enable all market participants which is the users to get a data-driven access to automatic buying marketplace
Pros
- User privacy is one of the top priority
- Detailed reporting
- Heavy focus on media, entertainment industry
- Transparency and trustworthiness.
Cons
- Low privacy and liquidity
- It has not perform well recently.
