ARK is a relatively new project aimed at increasing user adoption of blockchain technology, among other things.
One of the main concepts of ARK's is that they will bring blockchain technology to the masses.
One way for ARK to do this is to create an ecosystem that will allow any individual or company to create their own standalone blockchain in minutes. A really useful project for those who want to have autonomy in a blockchain system. Ark coin is currently listed at 133 in the cryptographic market rank, having an ROI of over 1000% since its creation.