Review on Basic Attention Token by Eve Vallenilla

The way of doing advertising campaigns has changed with the arrival of the technological resources that we know today and that are increasingly innovative and of unlimited scope, especially now with the incorporation of blockchain technology within marketing and promotion management. of goods and services without borders.

Thanks to the virtual machinery and the power and versatility of the blockchain infrastructure, it is possible to develop reliable advertising mechanisms, fair reward systems, quality content and to consolidate a network of interconnected advertising actors in a secure way. This is possible with the BAT platform.

What is the BAT platform?

BAT provides the advertising scenario for advertisers to offer their products and allows the creation of a reward system that rewards platform users for navigating with the Brave browser, keeping third-party advertising out of the way.

The platform uses the BAT token (Basic Attention Token) as a measure of the value of the time that the user has been active in using the Brave browser.

The BAT token operates on the powerful Ethereum network, hence the digital protocol has an ERC-20 nature, compatible with popular wallets and currencies in the global market.

What qualities make this platform attractive?

In addition to being a safe and easy alternative for users to earn cryptocurrencies while browsing the network, the BAT platform offers its followers the possibility of entering the stock market through a digital asset that can be exchanged or traded for use in products world-class investment, become traders or simply increase our ability to save in crypto assets.

It also gives advertisers and publishers the ability to be part of the network's reward system in a more balanced way, by eliminating the bureaucracy of large advertising corporations.