In the BitShares community there are regularly born initiatives aimed at popularizing the blockchain, but the effect of such initiatives tends to be quite short-term. Each time an obstacle for new users is recognized as an extremely inconvenient and difficult to use interface of the official application. All modern crypto-exchanges invest considerable resources in the development of UX, and in order to get ahead and remain the best decentralized exchange, the BitShares community now needs to take all necessary steps to prioritize the users.