We can create unique ad units quickly in our creative editing tools to serve dynamic ads with rich content or video across different channel like mobile apps & websites to increase user engagement. It helps to measure ROI from single auction so I think it's a big plus point! UI interface need improvement. There are too many fields which makes a simple operation difficult rather than helping users as supposed by its naming. If you want an all-inclusive marketing funnel tool then inventales may be good fit because of ease in creation of complex campaigns/funnels including multi-channel execution (eg cross domain bidding). For example i'm creating various funnels targeting specific audiences at each step - Facebook Ads -> Website Auctions using same assets to reach new audience while retaining existing customers. Same goes to website retargeting etc - all these needs separate creatives but easy integration through inventivea solves this challenge perfectly. I like how easy it was to set up my account. It's very clear what you need in order to get started with Inavtale. Very good customer support! They are always there when needed.The interface could be improved but this doesn't really bother me since everything works as intended so far. We use Invtalez mainly because of its ease-of-use compared to other solutions out there (like Google). And we also have great experience using invtales ad network partners which makes sure our campaigns run smoothly.