Inventale Review

Inventale offer a platform for publishers and media companies that monetize their inventory via online advertising. The solution is meant for Ad Sales, Ad Operations and Yield Management teams and comprises: 1) Ad Inventory Forecasting - a tool for forecasting on ad inventory and audience capacity and availability. Helpful at the stage of signing contracts with advertisers and when planning for more extended periods (eg., shaping the budget for the next year). The system allows avoiding over-booking and under-delivery, optimizing the total ad inventory distribution, and as a result - increasing revenue. 2) Yield Manager - analytics on profit, STR, average CPM dynamics and inventory utilization (what is lost, opportunities, how much one needs to sell to reach the goal, etc.) with different types of recommendations. 3) Monitoring - monitoring of how current ad campaigns are running with risk indicators. A unique feature of this module is that it provides forecasts on each ad campaign delivery to the end date.