I like how easy it was for me as an individual user or even small business owner who has no technical background at all! It's very intuitive with great tutorials that walk you through everything step by step from start up until end results are achieved (or not).
They're constantly adding new features which makes things easier than ever before. If anything they could improve their customer service department but overall this program works well enough so far when we've tried implementing other programs previously failed us miserably time after time.