Vibrant colors and superior sound quality. When a letter is pressed, you get a spoken letter, a word that starts with that letter, and then a fun phrase that uses that word, sometimes along with a cute baby laugh. When you press a letter the second time, you hear the sound the letter makes (with the letter's sound repeating). It seems like an interesting and effective way to learn the alphabet. The last entry sings a song about the alphabet and some nice ringers.
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