I love that it's easy to set up, test different layouts/copywriting for ad campaigns in real time as well as A / B tests without having to wait days or weeks for results from Google! The UI could look better but overall this product works great so far with what we needed most - being able to quickly get data about our clients' performance within their ads campaign (and not just by looking at CTRs). We're solving problems of getting more qualified leads through organic search while also increasing conversions via paid advertising which was very difficult before using an AI-based solution like eZoic.