Review on Heap by Kevin Hawkins

We have been able to track our customer journeys from first touch to conversion through their journey mapsHeap has allowed us to understand exactly how customers are finding what we do online and when they’re not converting as well as allowing us to work out why this is happening.The ability to create custom dashboards was really useful and helped us visualise data much clearer than other tools would allow us too.

I like being able to use Heap to record my own notes about each user interaction but dislike that it doesn't export any of the recordings into text files which could be easier to update. It's also difficult to find tutorials/help pages for new features you want to learn without searching Google yourself. This tool allows us to see trends within our target market and gives us an understanding of the path people choose before visiting our site.